NAWBO-San Antonio Nationally Recognized for Member Retention
NAWBO-San Antonio was recently recognized by our national organization for being the best in member retention for our chapter size (medium sized chapters). In this economy that is great!
When the economy tanked in 2008, one area that a lot of businesses started pulling back on was their memberships in associations. Patsy Foxworth, President of the NAWBO-San Antonio Chapter, was asked to represent the chapter on a nationwide webinar surrounding tips for member retention. Ms. Foxworth was asked what it was that San Antonio was doing that helped them better to retain their membership and she cited the following as NAWBO-SA's top activities:
Welcoming members and guests at events personally.
Our membership team is at the entrance welcoming everyone as they come in. The membership team makes sure that all members are personally greeted and introduced to a board member and others in the group.
Committee involvement is a key to retention.
Reaching out to new and renewing members to make them aware of all the opportunities available to them through their membership. If a member is not involved in a committee they often do not see the value to their membership.
Keeping it personal.
Personal notes to renewing and new members thanking them for their membership along with an offer to meet with them to answer any questions they may have (doesn’t matter if they are new or have been a member for ten years).
Emphasis on benefits to members from our Corporate Partners.
- Free meeting room space
- Free Legal Hot Line Service
- Discounts with several of our Corporate Partners
NAWBO-SA members have an opportunity every month to receive high quality business education through our monthly membership luncheon program.
Million Dollar Round Table
- Women Mean Business (WMB) Luncheon - Each month a member has the opportunity to meet and connect with other women business owners, our partners, and guests at our monthly WMB luncheon.
- Lunch Connections - a small intimate luncheon (attendance is 10 to 20) that is focused just on networking and business referrals.
- Business Networking Breakfast which is focused not only on networking and connecting but also business education (another small intimate group of about 15 to 20.)
- Cocktail Connections which is held once a quarter for a late afternoon cocktail hour.
For businesses who revenue one million plus. This group meets about six times a year. There is a speaker who presents on a casual basis to a small group of women business owners (7 to 15) about a topic that is relevant to larger businesses.
NAWBO is all about connecting women business owners with other women entrepreneurs in addition to key connections within our community who will be valuable and beneficial to that owner and her business. Along with these connections come life-long relationships which are invaluable.
NAWBO-San Antonio has listened to our members and come up with great programs to not only retain, but to entertain and support our sister women in business members.
If you have any questions or have a business need that NAWBO-San Antonio can assist with, please do not hesitate to reach out to me. Just send an email to firstname.lastname@example.org and it will be directed to me or the correct person to assist you.
Posted by Jennifer Webb, Owner of Magic Communications and Membership Chair on 25th May, 2012 | Comments | Trackbacks
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