2012-2013 Member of the Year
In the Spotlight
NAWBO-SA Member Since 1998
Elise Cox, President
Out of our Member of the Month Spotlight program grew our first ever Member of the Year Award. The woman entrepreneur who is to receive this award is most deserving. As one of the founding members of our NAWBO Chapter, this woman has gone far above and beyond what most of us would do in a life time for an organization. She has held most every leadership role within NAWBO; including President. She has consistently supported; reminded; held steady and always helped to take this chapter from being mediocre to one of the best in the country. Please help me recognize, award and thank Elise Cox for all she has done, and continues to do for NAWBO San Antonio. Elise Cox, you are the recipient of our first ever Member of the Year award. Congratulations. We are very fortunate to call you friend, fellow entrepreneur and advocate of NAWBO.
Building brands is what drive Elise’s success. As president of Ad Graphics, Cox has over 30 years’ experience helping companies grow to the next level by building brand power through strategic planning.
“Successful business owners know 90% of what it takes to succeed. My job is to add the 10% it takes to get them to the next level.” Cox says her objective is to help clients understand two things: first, that change is inevitable, and to grow, companies need to manage change to achieve a competitive advantage; and second, brands form by either default or by design, so companies need a Brand Strategy to build and protect their brand to achieve that competitive advantage.
Over the years, Cox has worked with many NAWBO-SA members on building a brand strategy. NAWBO-SA Member, Beth Coyle, employed Ad Graphics in 2008 and had this to say: “Your Brand Survey has been one of the most effective marketing tools we’ve ever seen! Now that we are “armed” with this information, we need to stay focused on the message and to continue building the brand power that will take Coyle Engineering to the next level.” Building that ‘brand power’ led to the successful acquisition in 2012 of Coyle Engineering by Spalding De Decker Associates headquartered in Michigan.
Cox has been a NAWBO-SA member since 1998 and is a past president of the chapter. “I am passionate about NAWBO’s mission to advocate, mentor, and encourage the success of women entrepreneurs. Being part of NAWBO has not only benefited my business, but has enriched me personally. I am privileged that many of my NAWBO sisters are now some of my dearest friends.”
Ms. Cox currently serves by appointment on the Bexar County Small, Minority, and Women-owned Business Enterprise Program Advisory Committee; serves on the Marketing Committee for the San Antonio Manufacturers Association; and the Education Committee for Associated General Contractors-San Antonio Chapter. Cox is Past President of the San Antonio Gun Club, co-founder of the Women’s Shooting League, and a Certified Skeet Instructor.
Congratulations Elise. A well-deserved award!
H-E-B, founded by Florence Butt in 1905, a woman who believed in helping others and building relationships with the community, we understand the working relationships with women owned businesses and the impact they have on communities and cities around them. Because of our beliefs, H-E-B has a strong relationship with small business owners in each of our market areas. We understand the dedication and perseverance it takes to maintain and grow a small business in today’s economic challenges. With a long history of over 105 years building relationships with small business owners, we serve as the liaison by placing the right parties together within our organization and the business community to cultivate successful relationships.
Being a proud supporter and a long history partnership of NAWBO – SA, we strive to make their mission a reality. Whether it is scholarships, professional training, mentoring or providing networking opportunities, along with NAWBO-SA, H-E-B is able to create the bridge to assist women owned businesses grow and become successful entities in our community.
Posted by NAWBO-SA on 2nd July, 2013 | Comments | Trackbacks
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