September 2015 Member Spotlight
In the Spotlight
NAWBO-SA Member Since 2014
Lisa Fullerton, President/CEO
A Novel Idea, LLC
In 1998 Lisa was the Managing Director for Scientific Methods Inc (SMI), an international firm in Austin, TX selling behavioral science materials to companies interested in maximizing employee's performance - simply by utilizing their natural strengths. This 50-year old company was founded in 1964 when Exxon approached two UT college students requesting to use their doctoral thesis in order to align their employee's natural abilities with the organization's needs. Research shows when employees are happy and properly utilized, they are more productive. Because Scientific Methods practiced what they preached and implemented the business model internally, Lisa and every other employee received this training. The behavioral science training was so effective that it stirred a passion in Lisa so deeply, that she chose to forego the security of her 7 year job, and start her own business. In hopes of instilling the same core values into her own organization – A Novel Idea, LLC was born.
In 2000, Lisa opened her first Auntie Anne’s Pretzels in North Star Mall, and was joined by her husband in 2008. Together these business partners jointly own and operate 8 franchises in 7 locations – one of which is a co-brand at the San Antonio airport. The goal of A.N.I. is to give its employees a pleasant place to be employed, where they are valued for their hard work. To offer jobs where there is room to grow, mature and thrive so the employees can feel good about their contribution to the company and its customers. A.N.I promotes from within when possible and today 100% of their stores are managed by individuals who started as crew members. By cultivating personal satisfaction and goodwill in their employees they remain loyal and serve as good role models to their peers. If employees are happy and fulfilled, they can foster that in others.
Posted by NAWBO San Antonio on 1st September, 2015 | Comments | Trackbacks
Categories: Member Spotlight
Tags: Executive Member Partner, NAWBO-SA, Member Spotlight, Cinnabon, Auntie Anne's Pretzels, A Novel Idea LLC, Lisa Fullerton
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