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  • March 15, 2019 1:16 PM | Graciela Urruchua (Administrator)



    It’s the question that can pop up anywhere, anytime, with anyone: “So, what do you do?”

    At this point, you have a minute (maybe seconds) to briefly explain the value of your business. This is where your perfectly-crafted elevator pitch comes in. Your elevator pitch should be brief (no more than 60 seconds) but also explain what you do, why you do it, and who you do it for. That’s a lot of information, and if you don’t have a pre-crafted elevator pitch, you could find yourself rambling in circles and coming across unconfident and disorganized. So, take some time to sit down and carefully construct your elevator pitch, and you’ll come across like the pro you are!

    Here’s how you can craft that perfect elevator pitch for your next networking event, meeting, or to just have in your back pocket at all times.

    Start with the basics

    Grab a blank piece of paper or open up a blank document on your computer. Write down these 5 questions:

    1. Who am I?

    2. What do I do?

    3. How do I do it?

    4. Why do I do it?

    5. Who do I do it for?

    Then, answer each question in just one or two sentences. Here, you should identify a problem, and then present you and your business as the solution to that problem.

    After you have your answers, start to piece it all together. For instance, your pitch might sound something like: “I’m Name McLast-Name, and I’m the owner of Awesome Mobile Salon for Dogs. Our mobile salon visits the homes of dog owners where we offer full-service grooming at an affordable price. Our clients love the convenience of never having to leave home, and their fur-babies are more comfortable in their own environment…” and so on …

    Write it out. Then edit. And edit some more.

    Write out your pitch, and then start to edit. Read it out loud to see if it flows seamlessly and sounds natural. If the blank page intimidates you, talk it out! Record yourself talking, and then listen back and write it down.

    Cut out unnecessary words or any industry-jargon. Your pitch may take several edits, but it will be worth it in the end.

    Tailor to the audience

    After that you have a pretty solid pitch, think about the different variations you may need. For instance, how you pitch your business to a potential client may be slightly different from how you pitch your business to your neighbor or to a group at a networking event.

    Think about 2 or 3 audiences you interact with the most, and personalize your pitch to each of those audiences.

    Practice. Practice. Practice.

    The key to a perfectly-crafted elevator pitch is practice. Record yourself giving your pitch. Or watch yourself in the mirror. Notice how your hands move, your body language, etc. Do you have a lot of “ums” or awkward tongue-twisters?

    Practice your elevator pitch until it essentially becomes second nature-- kind of like how you give out basic information at a doctor’s office. With a solid, perfectly-practiced pitch, you will come across confident, effortless, and authoritative.

    Your elevator pitch is like a quick commercial for your business. And if done right, it can lead to awesome connections and business opportunities.

    So, ready to give your elevator pitch a whirl?

    Check out NAWBO San Antonio’s calendar for our next event!


  • February 21, 2019 2:57 PM | Graciela Urruchua (Administrator)



    Whether in our personal or professional lives, we’ve all experienced some sort of procrastination. In fact, 95% of people admit to procrastinating. Maybe the task is tedious or monotonous, or maybe you just feel generally unmotivated. Procrastination can negatively affect your productivity and, in turn, your business. Here are some simple steps you can take to help you overcome procrastination and get your motivation (and time) back.

    Just do something (anything, really) to get started

    Open up that document, start drafting that email or invoice, do anything to get started. Once you’ve made a conscious effort to get started, it’s hard to stop and totally forget about it. In fact, we remember uncompleted tasks better than completed ones. That’s because that unfinished project is nagging in the back of your mind-- constantly reminding you that you’ve yet to finish a task. And, in turn, you’re more likely to come back to that task and finish it.

    Turn off your distractions

    Living in a digital-centric society comes with pros and cons. Unfortunately, distraction is one of the biggest cons. Between social media, texts, emails, and more, we’re constantly getting push notifications that pull our focus from our work. And we all know where that one email leads...soon enough, we find ourselves in a deep, dark rabbit hole watching kitten videos on YouTube or scrolling aimlessly through Facebook.

    Try turning on the Do Not Disturb feature on your computer/phone. Or if you’re working on some writing, try taking pen and paper to a quiet place. Zapier put together a great list of apps to help you focus and turn on distractions.

    Make smaller, manageable tasks

    If we find ourselves procrastinating, it could be because the task at hand is large and overwhelming. Then, we keep putting the task off until we have one big chunk of time to try to knock it out. But unfortunately, for busy business owners, that large chunk of uninterrupted time may never come.

    So, what can we do?

    Break up the task into smaller, more manageable tasks. Create a separate to-do list for that particular task. Then, start knocking out those small tasks one by one. Soon enough, you’ll be done.

    Find your why - give yourself a reason

    This one is huge. If you find yourself procrastinating or putting off work because a task is tedious or boring, you need to find a reason why you should do that task. As humans, we have the natural instinct to want to get something out of doing something. Maybe it’s monetary, or maybe it’s a learning opportunity. Whatever the task is, it’s important to find the motivation for doing something that will result in a positive outcome or feeling.

    With so many things on the plates of business owners, it can be easy to put off tasks indefinitely. But if you find your why, turn off distractions, and just get started, you can put yourself into a productive momentum and mindset that can positively impact your mental state and your business.


  • November 26, 2018 6:11 PM | Graciela Urruchua (Administrator)

    Customer satisfaction surveys can give businesses great insight into what’s working and what’s not, and they can be a valuable tool for helping your business grow. Sometimes customer satisfaction surveys can feel like just a checkbox-- something to check off the list with a customer. But-- are you getting the most out of your customer satisfaction surveys? Are you getting the responses you need to make actionable changes?

    Whether you’re just getting your business off the ground, or you think it’s time for a survey audit, here are some common mistakes to avoid when it comes to customer satisfaction surveys.

    Mistake #1: The survey is too long

    A survey that is too long may turn off customers from filling it out. As well, a survey that has many open-ended questions may look too daunting for a customer. You want your survey to be long enough to give you useful data, but short enough that is doesn’t take up too much of your customers’ time. Think about your customer. For instance, is your customer a busy mom on-the-go? If so, a 20-question survey may not be the best route.

    Mistake #2: Expectations are not set

    However you invite your customers to fill out your survey, be sure to set expectations upfront. Set expectations for length, as well as benefits (for you and/or the customer).  For example, if sending an email, you can let them know how long the survey is (5 questions) or how long it should take them to complete (2 minutes). Your customers will appreciate the heads-up.

    Include a simple sentence that states what the survey is for. Is it to better serve customers? Continue to make positive changes? Let your customers know how their feedback is important and useful to you.

    Mistake #3: You ask more than one thing per question

    When writing your customer satisfaction survey questions, you don’t want your questions to be misleading or confusing. Don’t try to lump 2 questions into 1. Simple, easy-to-understand questions will yield the best responses.

    Mistake #4: Ignoring patterns or not making changes

    Once you have a good pool of survey responses, take notice of patterns when you read through them. Is there a certain area that your business shines? Is there something that could use improvement? As a business, you’re meant to grow and change as your customers’ needs change, and you could miss out on valuable insight and growth if you don’t do anything with the feedback you get from your customers.

    Customer satisfaction surveys can strengthen the bond with your customers, which can lead to higher customer retention. And with strong customer relationships, you’re able to create advocates for your brand/business, which in turn, can lead to business growth.

    If you want to check out some examples of great customer satisfaction surveys, check out these excellent examples from well-known companies. Don’t let this little detail go unchecked. You deserve to get the most out of your customer satisfaction survey responses.


  • October 18, 2018 2:17 PM | Graciela Urruchua (Administrator)


    You’ve made a great connection, had a productive conversation over lunch or coffee, discussed your business, talked numbers, but then...you freeze. And the conversation comes to a sudden halt. Or maybe your conversations were had via email, and all of a sudden, the correspondences die down.

    How do you close the sale? What can you do?

    Here are 3 simple ways to ask for the sale and seal the deal.

    1. Be real and confident, but never desperate

    Asking for a sale can be intimidating. And if you feel intimidated, you may come across as uncertain, which could affect your ability to close the sale. Similarly, if you come across desperate, that could leave a bad impression on your prospect.

    Be real and confident from the very beginning. Most people don’t like the feeling of being sold to. Although you want to be prepared, “coming off too calculated can turn people off.” So, you want to highlight your business’s benefits while also keeping your prospect’s best interest in mind. Think of how you might recommend a product to a friend or family member. You want your potential client or customer to feel confident about his/her decision.

    2. Create a sense of urgency

    This technique is a little more nuanced. Meaning, if presented incorrectly, it could come across desperate. You should never make your prospect feel cornered and pressured into making a deal.

    So, how do you create a sense of urgency without sounding desperate?

    Focus on the immediate value or benefit. For example, you can say something like “If we finalize this contract today, I can move you up to the top of my project list and get started right away.”

    You can also give your prospect a deadline for a specific deal or incentive. Still, you don’t want to rush your prospect, but you may want to throw in a little extra something to give him/her “a little extra reason why your product or service is the right choice, and the right choice right now.”

    3. Ask for the sale in a open-ended way

    Rather than asking for the sale as a “yes” or “no” question, ask for it as an open-ended question. For instance, “It sounds like either [service ABC] or [service XYZ] might fit your needs. Which one do you think you would benefit from the most?”

    Another example would be to ask a question like, “What next steps would you like to take?”

    By asking a question that’s open-ended, you allow your prospect to think how he/she can benefit from your business.

    Your prospect sees value in your business, so you should never feel intimidated or scared to ask for a sale. Of course, you may have rejections here and there, but hopefully, these tips will help you feel more confident to seal the deal.

  • September 10, 2018 3:24 PM | Graciela Urruchua (Administrator)


    You built (and run) your business with your blood, sweat, and tears. Maybe your business is only one day old, or maybe it’s an established success. Whatever stage your business is in, it’s critical to have these 5 habits as a woman entrepreneur.

    1. Try new things and don’t be afraid of change

    Success is built as a result of trial and error. Think about when you were starting your business. How many changes did you encounter? What did you test? When it comes to growing a business, women entrepreneurs can’t be afraid to try new things. That could mean trying new technology, new trends, or even a change in location. This lets you be more open to new ideas and not get stuck in the same routine.

    Every once in a while, you should allow yourself to try something new. It doesn’t have to be something big and life-changing. You can start small. For instance, if you tend to avoid networking events at all costs, try to push yourself to attend just one networking event. And then maybe one every three months or one every month. In the long run, small changes can make a big impact.

    2. Set personal and professional boundaries

    Women entrepreneurs wear a lot of hats. From running your business to running to the grocery store, lines of personal and professional boundaries can often get blurred. It’s easy to take your work home with you and work well into the night and into the weekends.

    Even when you leave the office, you can probably still access work emails from your phone. And when you’re settling down for the night, it’s hard to resist that ping from your phone on your nightstand. Next thing you know, responding to one email snowballs into developing a new marketing strategy.

    Of course, there are exceptions-- deadlines, unexpected obstacles, etc. that might force you to take work home with you. The important thing is to recognize what is your exception.

    And then, the opposite can happen-- your personal matters can overflow into your work time. Setting “work time” and “personal time” can seem easy, but it can be pretty difficult to stick to. Knowing what works for you (and your sanity) and setting those boundaries will help reduce your stress.

    3. Take care of your health (every aspect of it)

    Speaking of sanity and reducing stress…

    When you’re the ringleader of your business and your home, a lot falls on your shoulders (mentally and physically). And with that, comes stress that can be hard to get under control. Often times, your personal health can take a backseat to your business and personal life. However, it’s the most important part to keep everything running smoothly. Your physical, mental, and emotional health are what fuel you, and if you’re running on empty, your business and personal life can suffer.

    So, be sure to take time for you. Take out some steam in the gym or by going on a run. Fuel your body with healthy meals (and lots of water, of course). And if you need to talk to someone, talk. Don’t be ashamed or feel like you can’t take time for yourself. You can. And you should.

    4. Give back

    Whether it’s in the form of charity or mentorship, giving back allows you to engage with your community and support causes that matter most to you. Volunteering or giving to charity brings a sense of fulfillment and purpose. And if you have employees, you’re able to set a positive example for them and show them the importance of giving back.

    With your platform, you also have the opportunity to be a role model and teach young women how to be successful business owners. Volunteer with a local organization, or if you’re a part of NAWBO SA, you can look into helping out the Entrepreneurial Connections mentorship program.

    5. Root for your fellow women entrepreneurs

    Being an entrepreneur is hard work. And being a woman entrepreneur presents its own set of challenges. When women entrepreneurs support and root for each other, you’re able to shatter glass ceilings and set new standards.

    Root for each other, lift each other up, and celebrate successes together.

    Surround yourself with other like-minded women who truly want to see each other succeed. Have a group or community of women you can rely on for business advice, resources, and encouragement.

    Some habits are harder to build than others, but it’s essential to have effective habits that will help you and your business.

    So, let us know-- what habits have helped you be successful?

  • August 15, 2018 12:47 PM | Graciela Urruchua (Administrator)

    Greetings, NAWBO-SA members, future members, supporters, and everyone else in between!

    My name is Marisa, and I’m here to introduce you to the brand-spanking new NAWBO-SA blog. Think of this as our virtual ribbon-cutting ceremony, just without the champagne and hors d’oeuvres (although, treat yourself if you wish).

    I am thrilled to join the NAWBO-SA Marketing Committee as your resident blogger, and I can’t wait to learn alongside everyone.

    A little about me...

    I’m a freelance copywriter and content writer. I started my freelance writing business back in February, and I have been freelancing full-time since mid-May. I was born and raised in San Antonio, and I am proud to call this city my home. My husband was my high school sweetheart, and we have a feisty-- I mean, precious one year old son. I have a deep appreciation for coffee, cats, muscle cars, Star Wars, and travel. I make a lot of “Dad jokes,” and I can’t help but sing along to anything Disney.

    Why NAWBO?

    When I started freelancing, I wanted to connect with other like-minded women in the community. I wanted to join an organization where businesswomen could not only network, but learn from each other and help each other grow.

    And then I came across NAWBO.

    I went to a Coffee Connections in June, and I was welcomed with open arms. I was amazed at the successful women that surrounded me, and from that moment on, I was driven to better myself and my business.

    So, what’s in store?

    Our goal with the blog is to provide educational content that will help you better your businesses. We’ll talk about self-development, marketing, business development, and anything else we think you might find helpful. We aim to create a space where we can interact and support each other-- where we can learn and grow together.

    What’s next?

    Keep an eye out for new blogs, and please-- don’t be shy! Feel free to share what you would like to learn (or what you have learned). Whether you’re a new business owner or a seasoned pro, I’d love to hear from you.

    Now that you know a little about me, I’d love to know more about you. Introduce yourself in the comments and let me know why you joined NAWBO!

    Now, grab your virtual (or real) champagne glass, and let’s give a toast to our new NAWBO-SA blog!

    Cheers!

    Marisa


Marisa is a freelance copywriter and content writer who specializes in writing for the millennial audience. When she’s not writing, she enjoys traveling, watching cat videos, drinking way too much coffee, and eating tacos (#tacosarelife). You can learn more about Marisa and her work at www.marisacheatum.com. If you want to say hey (or to send a funny cat video), you can reach her at marisa@marisacheatum.com.


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