Log in
  • October 18, 2018 2:17 PM | Graciela Urruchua (Administrator)

    You’ve made a great connection, had a productive conversation over lunch or coffee, discussed your business, talked numbers, but then...you freeze. And the conversation comes to a sudden halt. Or maybe your conversations were had via email, and all of a sudden, the correspondences die down.

    How do you close the sale? What can you do?

    Here are 3 simple ways to ask for the sale and seal the deal.

    1. Be real and confident, but never desperate

    Asking for a sale can be intimidating. And if you feel intimidated, you may come across as uncertain, which could affect your ability to close the sale. Similarly, if you come across desperate, that could leave a bad impression on your prospect.

    Be real and confident from the very beginning. Most people don’t like the feeling of being sold to. Although you want to be prepared, “coming off too calculated can turn people off.” So, you want to highlight your business’s benefits while also keeping your prospect’s best interest in mind. Think of how you might recommend a product to a friend or family member. You want your potential client or customer to feel confident about his/her decision.

    2. Create a sense of urgency

    This technique is a little more nuanced. Meaning, if presented incorrectly, it could come across desperate. You should never make your prospect feel cornered and pressured into making a deal.

    So, how do you create a sense of urgency without sounding desperate?

    Focus on the immediate value or benefit. For example, you can say something like “If we finalize this contract today, I can move you up to the top of my project list and get started right away.”

    You can also give your prospect a deadline for a specific deal or incentive. Still, you don’t want to rush your prospect, but you may want to throw in a little extra something to give him/her “a little extra reason why your product or service is the right choice, and the right choice right now.”

    3. Ask for the sale in a open-ended way

    Rather than asking for the sale as a “yes” or “no” question, ask for it as an open-ended question. For instance, “It sounds like either [service ABC] or [service XYZ] might fit your needs. Which one do you think you would benefit from the most?”

    Another example would be to ask a question like, “What next steps would you like to take?”

    By asking a question that’s open-ended, you allow your prospect to think how he/she can benefit from your business.

    Your prospect sees value in your business, so you should never feel intimidated or scared to ask for a sale. Of course, you may have rejections here and there, but hopefully, these tips will help you feel more confident to seal the deal.

  • September 10, 2018 3:24 PM | Graciela Urruchua (Administrator)

    You built (and run) your business with your blood, sweat, and tears. Maybe your business is only one day old, or maybe it’s an established success. Whatever stage your business is in, it’s critical to have these 5 habits as a woman entrepreneur.

    1. Try new things and don’t be afraid of change

    Success is built as a result of trial and error. Think about when you were starting your business. How many changes did you encounter? What did you test? When it comes to growing a business, women entrepreneurs can’t be afraid to try new things. That could mean trying new technology, new trends, or even a change in location. This lets you be more open to new ideas and not get stuck in the same routine.

    Every once in a while, you should allow yourself to try something new. It doesn’t have to be something big and life-changing. You can start small. For instance, if you tend to avoid networking events at all costs, try to push yourself to attend just one networking event. And then maybe one every three months or one every month. In the long run, small changes can make a big impact.

    2. Set personal and professional boundaries

    Women entrepreneurs wear a lot of hats. From running your business to running to the grocery store, lines of personal and professional boundaries can often get blurred. It’s easy to take your work home with you and work well into the night and into the weekends.

    Even when you leave the office, you can probably still access work emails from your phone. And when you’re settling down for the night, it’s hard to resist that ping from your phone on your nightstand. Next thing you know, responding to one email snowballs into developing a new marketing strategy.

    Of course, there are exceptions-- deadlines, unexpected obstacles, etc. that might force you to take work home with you. The important thing is to recognize what is your exception.

    And then, the opposite can happen-- your personal matters can overflow into your work time. Setting “work time” and “personal time” can seem easy, but it can be pretty difficult to stick to. Knowing what works for you (and your sanity) and setting those boundaries will help reduce your stress.

    3. Take care of your health (every aspect of it)

    Speaking of sanity and reducing stress…

    When you’re the ringleader of your business and your home, a lot falls on your shoulders (mentally and physically). And with that, comes stress that can be hard to get under control. Often times, your personal health can take a backseat to your business and personal life. However, it’s the most important part to keep everything running smoothly. Your physical, mental, and emotional health are what fuel you, and if you’re running on empty, your business and personal life can suffer.

    So, be sure to take time for you. Take out some steam in the gym or by going on a run. Fuel your body with healthy meals (and lots of water, of course). And if you need to talk to someone, talk. Don’t be ashamed or feel like you can’t take time for yourself. You can. And you should.

    4. Give back

    Whether it’s in the form of charity or mentorship, giving back allows you to engage with your community and support causes that matter most to you. Volunteering or giving to charity brings a sense of fulfillment and purpose. And if you have employees, you’re able to set a positive example for them and show them the importance of giving back.

    With your platform, you also have the opportunity to be a role model and teach young women how to be successful business owners. Volunteer with a local organization, or if you’re a part of NAWBO SA, you can look into helping out the Entrepreneurial Connections mentorship program.

    5. Root for your fellow women entrepreneurs

    Being an entrepreneur is hard work. And being a woman entrepreneur presents its own set of challenges. When women entrepreneurs support and root for each other, you’re able to shatter glass ceilings and set new standards.

    Root for each other, lift each other up, and celebrate successes together.

    Surround yourself with other like-minded women who truly want to see each other succeed. Have a group or community of women you can rely on for business advice, resources, and encouragement.

    Some habits are harder to build than others, but it’s essential to have effective habits that will help you and your business.

    So, let us know-- what habits have helped you be successful?

  • August 15, 2018 12:47 PM | Graciela Urruchua (Administrator)

    Greetings, NAWBO-SA members, future members, supporters, and everyone else in between!

    My name is Marisa, and I’m here to introduce you to the brand-spanking new NAWBO-SA blog. Think of this as our virtual ribbon-cutting ceremony, just without the champagne and hors d’oeuvres (although, treat yourself if you wish).

    I am thrilled to join the NAWBO-SA Marketing Committee as your resident blogger, and I can’t wait to learn alongside everyone.

    A little about me...

    I’m a freelance copywriter and content writer. I started my freelance writing business back in February, and I have been freelancing full-time since mid-May. I was born and raised in San Antonio, and I am proud to call this city my home. My husband was my high school sweetheart, and we have a feisty-- I mean, precious one year old son. I have a deep appreciation for coffee, cats, muscle cars, Star Wars, and travel. I make a lot of “Dad jokes,” and I can’t help but sing along to anything Disney.

    Why NAWBO?

    When I started freelancing, I wanted to connect with other like-minded women in the community. I wanted to join an organization where businesswomen could not only network, but learn from each other and help each other grow.

    And then I came across NAWBO.

    I went to a Coffee Connections in June, and I was welcomed with open arms. I was amazed at the successful women that surrounded me, and from that moment on, I was driven to better myself and my business.

    So, what’s in store?

    Our goal with the blog is to provide educational content that will help you better your businesses. We’ll talk about self-development, marketing, business development, and anything else we think you might find helpful. We aim to create a space where we can interact and support each other-- where we can learn and grow together.

    What’s next?

    Keep an eye out for new blogs, and please-- don’t be shy! Feel free to share what you would like to learn (or what you have learned). Whether you’re a new business owner or a seasoned pro, I’d love to hear from you.

    Now that you know a little about me, I’d love to know more about you. Introduce yourself in the comments and let me know why you joined NAWBO!

    Now, grab your virtual (or real) champagne glass, and let’s give a toast to our new NAWBO-SA blog!



Marisa is a freelance copywriter and content writer who specializes in writing for the millennial audience. When she’s not writing, she enjoys traveling, watching cat videos, drinking way too much coffee, and eating tacos (#tacosarelife). You can learn more about Marisa and her work at www.marisacheatum.com. If you want to say hey (or to send a funny cat video), you can reach her at marisa@marisacheatum.com.

Powered by Wild Apricot Membership Software