Digital Up (Drop-In-October 25)

Presenter: Lina Rugova

Lina Rugova, based out of San Antonio, boasts over a decade of expertise in business consulting, spanning strategic planning, digital transformation, and brand development. As the dynamic force behind Atlas Start, a consultancy firm with footprints in both San Antonio and New York, she has aided countless small and medium-sized organizations in achieving their visions. Lina's acumen extends to the realms of marketing and AI, holding a pivotal role as a fractional CMO with Luna Bain, where she crafts transformative strategies for local businesses. In the academic sphere, Lina imparts her wealth of knowledge as an adjunct faculty member at Palo Alto College in their esteemed business management program. Beyond her professional and academic endeavors, Lina champions community entrepreneurship as the founder and president of Emerge and Rise, San Antonio's prominent nonprofit business incubator dedicated to uplifting underserved communities. Her rich tapestry of experience makes her a beacon of knowledge and innovation in the business world.

Harnessing the Synergy of AI, Analytics, and SEO - A Modern Toolkit for Small Business Growth

• Synergy and Insight: You'll uncover the thrilling synergy between Analytics, AI, and SEO, learning how they unite to create a cohesive and powerful strategy for your small business. Ever wondered how to harness AI for SEO? Get ready to dive into practical insights, and real-world success stories, and discover tools that are tailored just for you.
• Hands-on Application: Imagine guiding your business through a seamless integration of AI-powered SEO and analytics. This presentation will equip you with a step-by-step guide, making these advanced tools accessible and exciting. You'll learn how to align them with your unique goals, measure success, and implement strategies that are both affordable and impactful.
• Cultivating Growth and Innovation: Ready to inspire innovation and spark growth? Explore how to tap into the power of modern digital tools to enhance your online visibility and position your business for success. Through the synergistic use of AI, Analytics, and SEO, you'll be on the path to long-term, sustainable growth in an ever-evolving marketplace.

In the presentation, we will cover:
Analytics for Small Business Success:
- Introduction to Analytics
- Data-Driven Decision Making
- Tools and Techniques for Analysis
- Case Studies of Success
Artificial Intelligence (AI) in Everyday Business Operations:
- Overview of AI in Business
- Practical AI Applications for Small Businesses, Including SEO
- Ethical Considerations and Compliance
- Future Trends and Opportunities
SEO Enhanced with AI:
- Basics of SEO and Its Importance
- AI-Powered SEO Strategies for Small and Local Businesses
- Tools for SEO Implementation, Monitoring, and Analytics Integration
- Aligning SEO with Overall Business Goals and Leveraging AI

Calendar invite will be sent with a zoom link! 

If you have any questions please feel free to reach out to Nisi Bennett, Digital Up Chair, or Christine Donovan, Executive Admin NAWBO-SA